Yahoo Finance·March 22, 2026 at 10:06 AM UTC
Booking Holdings Inc. (BKNG) Turns to AI to Accelerate Users’ Experience and Growth
TechnologyConsumerinvestmentproduct launch
Companies / People: Booking Holdings Inc., Harvard University, Google
Locations: United States, Asia
Scale: global
Booking Holdings Inc. (NASDAQ:BKNG) is targeting 8% top-line growth and 15% earnings-per-share growth in the medium term, driven by strategic investments in Asia and the US. The company plans to expand its US listings to 8.6 million, representing an 8% year-over-year increase, and is leveraging generative AI to enhance customer service and improve the travel experience.
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